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A name rooted in meaning. A vision built for impact.

Shaping a more refined future for food, wellness, and national value.

SAMT (سمت) is an Arabic word that conveys clear direction, serenity, reverence, and form. It reflects who we are as a company: purposeful in our direction, disciplined in our execution, and committed to creating structured solutions for meaningful national and commercial challenges. The philosophy behind our name continues to guide how we grow, how we innovate, and how we serve.

The word

The English word azimuth comes from the medieval Arabic as-sumūt (السموت) — “the directions,” the plural of as-samt (السمت). The word that gave navigation its language of bearing is the word we are named after.

Merriam-Webster and the Oxford Concise Dictionary of English Etymology both trace azimuth to Arabic al-sumūt / as-samt; the same root produces zenith (from samt ar-ra’s, “the direction of the head”).

Our journey

From a single idea to a national platform.

  1. 2014
    The ideaAmbient ready-to-eat meals with Saudi-adapted flavours.
  2. 2014–2017
    Proving itAmbient REM created and tested under QTEC Trading, a Malaysian-Saudi venture.
  3. 2017
    RiyadhEstablishment of Wajbati for ambient REM in Riyadh, Saudi Arabia.
  4. 2017–2019
    Industrial scaleCollaboration with Syed Food in Malaysia; retort sterilisation facility established and Ezee Food ready meals produced at commercial scale.
  5. 2019–2025
    ExpansionRegional and global expansion of Ezee Food marketing.
  6. 2026
    SAMT GlobalWajbati becomes SAMT Global (Saudi Malaysian Trading Global), expanding into FMCG, natural health products, and ambient REM manufacturing.

Who we are

SAMT Global is a forward-looking trading and innovation company focused on building leadership in the FMCG sector, food solutions, health products, and natural wellness. We are driven by a deep passion to create lasting value for our citizens, contribute to national development, and deliver practical, scalable solutions that improve quality of life.

Our ambition goes beyond trade. We aim to help shape the future of food, health, and consumer products by combining strategic partnerships, local capability building, and innovation-led execution.

Vision

To lead the future of food and wellness with solutions that are locally built, globally intelligent, and designed to outlast trends.

Mission

Our mission is to create practical, high-impact solutions through trade, manufacturing, and innovation that enhance food security, improve consumer well-being, and generate lasting value for citizens, industry, and the nation.

What we stand for

The commitments that direct our work.

  • Becoming leaders in FMCG trade
  • Establishing local ambient REM manufacturing capabilities
  • Reducing food spoilage and waste
  • Reducing the risk of food contamination and food poisoning
  • Lowering catering costs by minimising cold-chain dependence and reducing labour intensity
  • Transforming catering for large gatherings — Hajj, major events, institutional catering, and remote work environments
  • Supporting national food security initiatives aligned with Vision 2030
  • Advancing healthier nutrition solutions through active research and development
  • Creating innovative cosmetic and health products based on natural, proven, beneficial substances
  • Serving as opinion leaders in food industry innovation, FMCG, and natural remedies

Core Values

  • Clear Direction

    We lead with purpose. Every decision is anchored in vision, guided by discipline, and aligned with meaningful outcomes for people, industry, and nation.

  • Meaningful Innovation

    We believe innovation should serve life in tangible ways — creating solutions that are not only advanced, but genuinely valuable, practical, and human-centered.

  • National Value Creation

    We are motivated by a deep commitment to create lasting value for citizens and contribute to the long-term resilience of the country's food security and wellbeing goals.

  • Integrity in Execution

    We hold ourselves to the highest standards of quality, trust, and accountability. Excellence is expressed not only in ideas, but in how consistently and responsibly they are delivered.

  • Well-Being with Purpose

    From nutrition to natural health and wellness, we are committed to products and solutions that improve the rhythm of everyday life and support healthier living for all.

  • Leadership Through Substance

    We aspire to be opinion leaders in FMCG, food systems, nutrition innovation, and natural remedies — shaping industries through insight, credibility, and action.

Thought leadership

A voice in the industries that matter.

SAMT Global aspires to be more than a participant in the market. We aim to be a respected voice in the future of FMCG, food industry transformation, nutrition innovation, and natural remedies — contributing ideas, standards, and solutions that move these sectors forward with confidence and credibility.

  • Food industry innovation and ambient food technology
  • FMCG trade evolution and market intelligence
  • Nutrition science and healthy diet formulation
  • Natural remedies, cosmetics, and proven wellness solutions
  • Institutional and large-scale catering transformation
  • National food security strategy and supply chain resilience